With an endless array of products and billions of visitors, Amazon is a formidable e-commerce giant. Businesses selling their products on Amazon U.S. marketplace have to compete with hundreds of millions of products – So how do you make sure your product stands out?
Conducting research and optimizing your product listing, product ranking and even your content is vital if you want to improve those sales. A great way to optimize your Amazon seller efforts is to make sure your product shows up at the top of shoppers’ search results. How do you do that? With a little keyword research.
If you are a seller that is constantly thinking of new ways to grow your business, good keyword research can be the difference between a million-dollar product and another failed attempt. When you fully understand the depth of what your potential customers are searching for and act on this information when selecting your next product or niche, you gain almost Jedi-like powers in predicting where the market is heading and what you should spend your time and resources on.
This blog post will explain what is keyword research, why it is so important, and how you can use it to make your seller account stand out and be one of those that people admire.
Amazon and Keywords – A Love Story
Amazon’s success is based, first and foremost, on people being able to find and buy things they need and want – from books to headphones and even clothing. It all relies on its search engine and its ability to provide users with search results full of relevant products. So, how does the e-commerce giant manage that? You guessed right – keywords.
Keywords, also known as “search queries” or “search terms,” are phrases and words that internet users enter into search engines when searching for something. Amazon takes these terms and uses them to optimize its intricate product ranking algorithm, the A9 algorithm.
The A9 algorithm displays users’ search results based on the keywords or terms entered in its search box. The results shown are fueled by customers’ past purchases and searches.
The algorithm chooses what products to show shoppers and their order of appearance based on some criteria like previous customer preferences, the number of purchases of the product, pricing comparison to similar products, product’s stock supply history, and more.
But no doubt the main criteria that determine whether a product will appear on the search result list is its relevance to searched keywords or queries.
Here is where Amazon keyword research comes in.
Why Is Amazon Keyword Research So Important?
As we explained earlier, the keywords that you use on your product page will determine the amount of traffic (or visitors) you get.
The main objective of conducting Amazon keyword research is finding the best keywords to use in product pages. That means finding the most relevant terms, the terms shoppers will use when searching for products like yours.
Effective keyword research will allow you to get the right keywords, optimize your Amazon search engine optimization (SEO), and make sure your product will rank higher.
How Do I Conduct Amazon Keyword Research?
Simply put, keyword research is done by going through product pages collecting data and keywords to later analyze and use for eCommerce optimization.
There are 2 major factors to consider if you want to make sure you are conducting efficient and effective keyword research –
The more people search for a particular term or word, the more volume it has, the more it affects the product’s ranking. Higher ranking on a search list will expose more shoppers to the product, eventually improving sales and earnings and get your product to the top of Amazon best selling items in your category.
So, the search volume for a keyword is very important. You don’t want to choose a keyword that has little to no searches.
Volume & Position Trends
The search volume for a keyword can change over time. It is very important to look at keyword trends and monitor how search traffic has fluctuated in recent times. This information can help you determine if you need to refresh your keyword inventory, so your product won’t disappear amidst Amazon’s millions of product listings.
To make sure you have quality research you’ll need to scan and collect as much data as possible. That means you’ll have to process hundreds if not thousands of product pages and reviews, taking up a lot of your time and resources. Alternatively, you can use a keyword scraping solution.
What is keyword scraping?
Data or content scrapers are automated programs that scan and gather data from multiple websites.
For example, many sellers would LOVE to know what sort of titles their competitors are using on their blog posts or product pages that bring them so much traffic. Even more interesting is to look at changes over time in these, and understanding what are they changing and why. How about if you combine it with their BSR and see what of the changes they are making you would want to implement in your store?
Well, automated keyword scraping tools will scan and collect product data from Amazon and provide you with the most relevant keywords for your e-commerce optimization. No need for those messy charts and logs.
Scrapezone does the hard data collection work for you. We have created an API that serves as a Software As A Service for web scraping. Since scraping involves many moving parts and you don’t necessarily have a Software Engineer on your team, we allow you to get ANY data you want from any page. Automatically, periodically, and pain-free. Imagine the data you need, served on a silver platter.
We use several proxy providers, AI validation engines, and a lot more tech under the hood, so you can easily conduct high-quality Amazon keywords and phrases research, helping you to improve your Amazon SEO, product pages, and customer experience optimization.