Kitchen and Dining, one of the favorite categories on Amazon. Don’t we all love to scroll through endlessly and indulge our minds in various cuisines and cooking ideas? But from an eCommerce analyst’s point of view – this is one of the hottest places to spot trends, new niches, and changes in customer tastes and behaviors.
Healthy eating and home cooking were always connected, according to recent data we see this week, healthy food this trend maintains its positive direction and is likely to stick around for a while now.
Our research found that people invest more in healthy cooking appliances. For example, Magic Bullets Blender climbed 33 positions to #1 in the category. All products in the “Instant Pots” climbed up in ranking by an impressive number as well. Lockdown doesn’t affect the taste buds of foodies; Sous-Vides and Vaccum Sealer Bags, commonly used in gourmet cuisine, jumped up 53 positions to number 19 in the category. Brands can benefit from this trend by aiming future products and marketing efforts towards showing the health benefits of their products.
People are taking home cooking as a new hobby. Those who have spent the last three months cooking and learning to cook at home look for sophisticated appliances. We see that in the rise of pastry brushes, kitchen scales, and thermometers. We see an opportunity for sellers in niches, such as precise cooking, baking, and Fine Dining.
The Top 100 Amazon Best Sellers In Toys Weekly Report.
Star Rating Change, Best Seller Rank Changes, Price Monitoring
| Product Name | Seller | Rank | Diff | Star Rating | Diff | Price | |
|---|---|---|---|---|---|---|---|
| Magic Bullet Blender, Small, Silver, 11 Piece Set |  | Brand: Magic Bullet | 1 | 33 | 4.3 | 0 | $29.99 |
| BrüMate Hopsulator Slim Double-walled Stainless Steel Insulated Can Cooler for 12 Oz Slim Cans (Aqua) |  | BrüMat | 2 | 6 | 4.9 | 0 | $19.99 |
| Instant Pot Duo Mini 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Saute, Yogurt Maker, and Warmer, 3 Quart, 11 One-Touch Programs |  | Instant Pot | 3 | 9 | 4.6 | 0 | $59.99 |
| Dash Mini Maker: The Mini Waffle Maker Machine for Individual Waffles, Paninis, Hash browns, & other on the go Breakfast, Lunch, or Snacks – Aqua |  | DASH | 4 | 0 | 4.7 | 0 | $19.92 |
| ThermoPro TP03 Digital Instant Read Meat Thermometer Kitchen Cooking Food Candy Thermometer with Backlight and Magnet for Oil Deep Fry BBQ Grill Smoker Thermometer |  | Brand: ThermoPro | 5 | 8 | 4.5 | 0 | $13.99 |
| GreaterGoods Digital Food Kitchen Scale, Multifunction Scale Measures in Grams and Ounces (Ash Grey) |  | Greater Goods | 6 | 3 | 4.5 | 0 | $14.95 |
| Lodge Miniature Skillet, 3.5″, Black |  | Lodge | 7 | 4 | 4.5 | 0 | $11.85 |
| YETI Rambler 20 oz Tumbler, Stainless Steel, Vacuum Insulated with MagSlider Lid |  | YETI | 8 | 18 | 4.8 | 0 | $44.88 |
| Ozeri ZK14-S Pronto Digital Multifunction Kitchen and Food Scale, Black |  | Ozeri | 9 | 34 | 4.6 | 0 | $13.96 |
| Nordic Ware Natural Aluminum Commercial Baker’s Half Sheet (2 Pack), Silver |  | Nordic Ware | 10 | 32 | 4.7 | 0 | $21.99 |
| Etekcity Food Scale, Digital Kitchen Weight Grams and Ounces for Baking and Cooking, Small, Stainless Steel |  | Etekcity | 11 | New Entry | 4.4 | New Entry | $18.99 |
| Pyrex Glass Measuring Cup Set (3-Piece, Microwave and Oven Safe) |  | Brand: Pyrex | 12 | 34 | 4.8 | 0 | $17.99 |
| Reynolds Kitchens Unbleached Parchment Paper, 45 Square Feet |  | Reynolds | 13 | 31 | 4.7 | 0 | $3.49 |
| Mercer Culinary M22610 Millennia 10-Inch Chef’s Knife, Black |  | Mercer Culinary | 14 | 36 | 4.8 | 0 | $17.99 |
| NEW OXO Good Grips POP Container – Airtight Food Storage – 0.2 Qt for Spices and More |  | OXO | 15 | 32 | 4.2 | 0.1 | $5.99 |
| Rubbermaid Commercial Products Stainless Steel Instant Read Oven/Grill/Smoker Monitoring Thermometer |  | Rubbermaid Commercial Products | 16 | 33 | 4.5 | 0 | $7 |
| KitchenAid Classic Kitchen Shears with Soft Grip Handles, Aqua Sky, 8.85-Inch – KC351OHAQA |  | KitchenAid | 17 | 46 | 4.8 | 0 | $15.56 |
| Reynolds Kitchens Premium Slow Cooker Liners – 13 x 21 Inch, 6 Count |  | Brand: Reynolds | 18 | New Entry | New Entry | $25.99 | |
| Vacuum Sealer Bags 8×50 Rolls 2 pack for Food Saver, Seal a Meal, Gamesaver, Weston. Commercial Grade, BPA Free, Heavy Duty, Puncture Prevention, Great for vac storage, Meal Prep or Sous Vide |  | Brand: Wevac | 19 | 53 | 4.6 | 0 | $24.99 |
| Rubbermaid Easy Find Vented Lids Food Storage Containers, Set of 21 (42 Pieces Total), Racer Red |  | Rubbermaid | 20 | 42 | 4.6 | 0 | $19.99 |
| BlenderBottle Classic Loop Top Shaker Bottle, 20oz, Black |  | Blender Bottle | 21 | New Entry | 4.8 | New Entry | $8.65 |
| Reynolds Kitchens Pop-Up Parchment Paper Sheets, 10.7×13.6 Inch, 30 Count |  | Reynolds | 22 | 18 | 4.7 | 0 | $2.98 |
| YETI Rambler 30 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid, Black |  | YETI | 23 | 77 | 4.8 | 0 | $34.98 |
| Joseph Joseph 85119 DrawerStore Kitchen Drawer Organizer Tray for Cutlery Silverware, Gray |  | Joseph Joseph | 24 | 12 | 4.4 | 0 | $9.99 |
| Microplane Premium Classic Zester (baby blue) |  | Microplane | 25 | 73 | 4.8 | 0 | $14.95 |
| Hamilton Beach Personal Blender for Shakes and Smoothies with 14oz Travel Cup and Lid, Black (51101AV) |  | Hamilton Beach | 26 | 14 | 4.1 | -0.1 | $19.99 |
| Cuisinart CTG-00-3MS Set of 3 Fine Mesh Stainless Steel Strainers |  | Cuisinart | 27 | 33 | 4.7 | 0 | $12.99 |
| GoWISE USA GW22921-S 8-in-1 Digital Air Fryer with Recipe Book, 5.0-Qt, Black |  | GoWISE USA | 28 | 56 | 4.5 | 0 | $69.99 |
| Rubbermaid Brilliance Leak-Proof Food Storage Containers with Airtight Lids, Set of 5 (10 Pieces Total) |BPA-Free & Stain Resistant |  | Rubbermaid | 29 | 5 | 4.7 | 0 | $15.29 |
| OXO Good Grips Salad Spinner, Large |  | OXO | 30 | 23 | 4.5 | 0 | $29.95 |
| Grease Splatter Screen for Frying Pan 9.5″ – Stops 99% of Hot Oil Splash – Protects Skin from Burns – Splatter Guard for Cooking – Iron Skillet Lid Keeps Kitchen Clean – Stainless Steel |  | BergKoch | 31 | 4 | 4.7 | 0 | $10.9 |
| Dash Rapid Egg Cooker: 6 Egg Capacity Electric Egg Cooker for Hard Boiled Eggs, Poached Eggs, Scrambled Eggs, or Omelets with Auto Shut Off Feature – Aqua |  | DASH | 32 | 60 | 4.6 | 0 | $19.99 |
| COSORI Air Fryer,Max XL 5.8 Quart,1700-Watt Electric Hot Air Fryers Oven & Oilless Cooker for Roasting,LED Digital Touchscreen with 11 Presets,Nonstick Basket,ETL Listed(100 Recipes) |  | COSORI | 33 | New Entry | 4.6 | New Entry | $119.99 |
| Rubbermaid FreshWorks Produce Saver Food Storage Containers |  | Rubbermaid | 34 | 62 | 4.5 | 0 | $26.99 |
| IF YOU CARE FSC Certified Parchment Baking Paper, 70 sq ft (Pack of 2) |  | If You Care | 35 | New Entry | New Entry | $49.95 | |
| OXO Good Grips Chef’s Squeeze Bottle, Small |  | OXO | 36 | New Entry | 4.7 | New Entry | $3.99 |
| USA Pan Stoneware Loaf Baking Dish, 1 Pound |  | USA Pan | 37 | New Entry | 4.8 | New Entry | $35.85 |
| Wilton Performance Pans Aluminum Square Cake and Brownie Pan, 10-Inch |  | Wilton | 38 | 52 | 4.5 | 0 | $13.59 |
| GORILLA GRIP Original Oversized Cutting Board, Large Size, 16 Inch x 11.2 Inch, BPA Free, Juice Grooves, Thick Board, Easy Grip Handle, Dishwasher Safe, Non Porous, Kitchen, Chef, Professional, Aqua |  | Gorilla Grip | 39 | 4 | 4.6 | 0 | $18.99 |
| kizmos 5064318 Magnetic Multipurpose Bag Clips, Set of 4, Multicolored |  | Kizmos | 40 | 15 | 4.5 | 0 | $6.99 |
| OXO Good Grips Swivel Peeler |  | OXO | 41 | New Entry | 4.8 | New Entry | $9.99 |
| Mueller Austria Onion Chopper Pro Vegetable Chopper – Strongest – 30% Heavier Duty Multi Vegetable-Fruit-Chopper-Kitchen Cutter |  | Mueller Austria | 42 | 41 | 4.6 | 0 | $20.97 |
| NutriBullet NBR-1201 12-Piece High-Speed Blender/Mixer System, Gray (600 Watts) |  | NutriBullet | 43 | 2 | 4.3 | 0 | $64.02 |
| OXO Good Grips Silicone Basting & Pastry Brush-Small, Multicolor |  | OXO | 44 | 28 | 4.7 | 0 | $8.99 |
| Prepworks by Progressive Measuring Flour Sifter |  | Progressive International | 45 | New Entry | 4.7 | New Entry | $34.99 |
| Stasher 100% Silicone Reusable Food Bag, Large 1/2 Gallon Storage and Sous vide Size, 10-inch (64.2-ounce), Aqua |  | Stasher | 46 | 1 | 4.6 | 0 | $19.97 |
| Cuisinart CCO-50BKN Deluxe Electric Can Opener, Black |  | Cuisinart | 47 | New Entry | 4.6 | New Entry | $19.99 |
| Premium Stainless Steel Mixing Bowls (Set of 6) Stainless Steel Mixing Bowl Set – Easy To Clean, Nesting Bowls for Space Saving Storage, Great for Cooking, Baking, Prepping |  | FineDine | 48 | 1 | 4.6 | 0 | $25.35 |
| Toshiba EM131A5C-SS Microwave Oven with Smart Sensor, Easy Clean Interior, ECO Mode and Sound On/Off, 1.2 Cu.ft, 1100W, Stainless Steel |  | Toshiba | 49 | New Entry | 4.3 | New Entry | $119.99 |
| S&T INC. Reversible Baby Bottle Drying Mat, 16 Inch x 18 Inch, Grey Elephant Print |  | S&T INC. | 50 | 19 | 4.9 | 0 | $7.29 |
| K-Cup Carousel – Holds 35 K-Cups in Black |  | Brand: NIFTY | 51 | -12 | 4.9 | 0 | $13.99 |
| Lodge EC1D43 Enameled Cast Iron Dutch Oven, 1.5-Quart, Red |  | Lodge | 52 | -2 | 4.7 | 0 | $52.9 |
| Victoria Mini Cast Iron Skillet. Small Frying Pan Seasoned with 100% Kosher Certified Non-GMO Flaxseed Oil, 6.5″, Black |  | Brand: Victoria | 53 | New Entry | 4.5 | New Entry | $24.23 |
| Gorilla Grip Original Drawer and Shelf Liner, Non Adhesive Roll, 12 Inch x 20 FT, Durable and Strong, for Drawers, Shelves, Cabinets, Storage, Kitchen and Desks, Beige |  | Gorilla Grip | 54 | New Entry | 4.5 | New Entry | $18.99 |
| ThermoPro TP-16 Large LCD Digital Cooking Food Meat Thermometer for Smoker Oven Kitchen Candy BBQ Grill Thermometer Clock Timer with Stainless Steel Temperature Probe, Standard, Silver |  | Brand: ThermoPro | 55 | 37 | 4.4 | 0 | $18.99 |
| NEW OXO Good Grips 10-Piece POP Container Set |  | OXO | 56 | 31 | 4.6 | 0 | $79.99 |
| Hamilton Beach 10-Cup Food Processor & Vegetable Chopper with Bowl Scraper, Stainless Steel (70730) |  | Visit the Hamilton Beach Store | 57 | -13 | 4.4 | 0 | $44.99 |
| Cuisinart CTG-00-SSAS Salad Spinner, Green |  | Cuisinart | 58 | 0 | 4.5 | 0 | $22.34 |
| HOMWE Kitchen Cutting Board (3-Piece Set) – Juice Grooves with Easy-Grip Handles | BPA-Free, Non-Porous, Dishwasher Safe – Multiple Sizes (Set of Three, Black) |  | HOMWE | 59 | 34 | 4.7 | 0 | $20.97 |
| OXO Good Grips Soft-Handled Can Opener |  | OXO | 60 | 2 | 4.7 | 0 | $14.95 |
| Reynolds Kitchens Non-Stick Baking Parchment Paper Sheets – 12×16 Inch, 22 Count |  | Reynolds | 61 | -23 | 4.8 | 0 | $3.51 |
| KitchenAid Classic Multifunction Can Opener, One Size, Aqua Sky |  | KitchenAid | 62 | -25 | 4.6 | 0 | $19.41 |
| OXO Good Grips 3-in-1 Avocado Slicer |  | OXO | 63 | -2 | 4.6 | 0 | $9.99 |
| Kizen Instant Read Meat Thermometer – Best Waterproof Ultra Fast Thermometer with Backlight & Calibration. Kizen Digital Food Thermometer for Kitchen, Outdoor Cooking, BBQ, and Grill! |  | Kizen | 64 | New Entry | 4.7 | New Entry | $22.95 |
| Anti Fatigue Comfort Floor Mat by Sky Mats -Commercial Grade Quality Perfect for Standup Desks, Kitchens, and Garages – Relieves Foot, Knee, and Back Pain (20x32x3/4-Inch, Blue Diamonds) |  | Sky Solutions | 65 | 10 | 4.7 | 0 | $44.97 |
| OXO 70881 Good Grips 1-Cup Angled Measuring Cup,Multicolor |  | OXO | 66 | -3 | 4.7 | 0 | $10.86 |
| Weigh Gram Scale Digital Pocket Scale,100g by 0.01g,Digital Grams Scale, Food Scale, Jewelry Scale Black, Kitchen Scale 100g(TOP-100) |  | Weigh Gram | 67 | 0 | 4.5 | 0 | $12.99 |
| Pyrex Glass Mixing Bowl Set (3-Piece Set, Nesting, Microwave and Dishwasher Safe) |  | Pyrex | 68 | 21 | 4.8 | 0 | $18.99 |
| KitchenIQ 50009 Edge Grip 2-Stage Knife Sharpener, Black |  | KitchenIQ | 69 | -11 | 4.4 | 0 | $5.99 |
| Cuisinart CIT-6012 Griddle Spatulas 2-Pack Stainless Steel |  | Cuisinart | 70 | New Entry | 4.7 | New Entry | $29.97 |
| Dash DMS001AQ Mini Maker Electric Round Griddle for Individual Pancakes, Cookies, Eggs & other on the go Breakfast, Lunch & Snacks with Indicator Light + Included Recipe Book – Aqua |  | DASH | 71 | New Entry | 4.6 | New Entry | $14.99 |
| Nopro Plastic Funnel, Set of 3 |  | Brand: Norpro | 72 | New Entry | 4.4 | New Entry | $7.15 |
| Good Cook Set Of 3 Non-Stick Cookie Sheet |  | Good Cook | 73 | New Entry | 4.4 | New Entry | $17.28 |
| Ninja Foodi 7-in-1 Pressure, Slow Cooker, Air Fryer and More, 5-Quart, Black/Gray |  | Visit the Ninja Store | 74 | -26 | 4.8 | 0 | $129 |
| Ball Regular Mouth Mason Jars with Lids and Bands, 16-Ounces (4-Pack) |  | Brand: Ball | 75 | New Entry | 4.6 | New Entry | $14.75 |
| Swedish Dishcloth Cellulose Sponge Cloths – Bulk 10 Pack of Eco-Friendly No Odor Reusable Cleaning Cloths for Kitchen – Absorbent Dish Cloth Hand Towel (10 Dishcloths – Assorted) |  | Swedish Wholesale | 76 | -17 | 4.8 | 0 | $21.99 |
| Ecowaare 15 Pack Reusable Produce Bags, Premium Washable Mesh Bags for Grocery Shopping Fruit Vegetable Toys Storage, with Tare Weight – Small Size 12″x8 |  | Visit the Ecowaare Store | 77 | -4 | 4.9 | 0 | $9.99 |
| Hamilton Beach 12-Cup Stack & Snap Food Processor & Vegetable Chopper, Black (70725A) |  | Hamilton Beach | 78 | New Entry | 4.4 | New Entry | $49.99 |
| Small Bamboo Cutting Board for Kitchen with Handles and Juice Groove – Butcher Block for Chopping Meat and Vegetables |  | Visit the ROYAL CRAFT WOOD Store | 79 | New Entry | 4.4 | New Entry | $12.98 |
| OMORC Cube, Easy-Release Silicone and Flexible 14-Ice Trays with Spill-Resistant Removable Lid, LFGB Certified & BPA Free, Stackable, 5.Green 2 Pack |  | OMORC | 80 | New Entry | 3.9 | New Entry | $14.99 |
| HOMWE Extra Long Professional Silicone Oven Mitt, Oven Mitts with Quilted Liner, Heat Resistant Pot Holders, Flexible Oven Gloves, Aqua, 1 Pair, 14.7 Inch |  | HOMWE | 81 | 5 | 4.8 | 0 | $16.97 |
| New Star Foodservice 42917 Stainless Steel Measuring Spoons and Measuring Cups Combo, Set of 8 |  | New Star Foodservice | 82 | -40 | 4.7 | 0 | $12.97 |
| Pro Dough Pastry Scraper/Cutter/Chopper Stainless Steel Mirror Polished with Measuring Scale Multipurpose- Cake, Pizza Cutter – Pastry Bread Separator Scale Knife |  | Brand: MS WGO | 83 | New Entry | 4.8 | New Entry | $6.99 |
| Cuisinart CPT-160BKS Metal Classic Toaster, 2-Slice, Black Stainless |  | Cuisinart | 84 | New Entry | 4.3 | New Entry | $72.21 |
| Black Silverware Set, LIANYU 20-Piece Stainless Steel Flatware Cutlery Set for 4, Mirror Finish, Dishwasher Safe, Nice Box Package |  | LIANYU | 85 | -9 | 4.6 | 0 | $40.99 |
| OXO Good Grips SimplyTear Standing Paper Towel Holder, Brushed Stainless Steel |  | OXO | 86 | -7 | 4.6 | 0 | $24.99 |
| Wilton 409-7712 Angled Spatula, 9″, 9 inch, Black |  | Wilton | 87 | New Entry | 4.8 | New Entry | $5.19 |
| 2-in-1 Kitchen Knife Accessories: 3-Stage Knife Sharpener Helps Repair, Restore and Polish Blades and Cut-Resistant Glove |  | Brand: KITCHELLENCE | 88 | New Entry | 4.5 | New Entry | $18.99 |
| Hamilton Beach Juicer Machine, Big Mouth 3” Feed Chute, Centrifugal, Easy to Clean, BPA Free, 800W, (67601A), Black |  | Hamilton Beach | 89 | -35 | 4.4 | 0.1 | $67.5 |
| Fullstar Vegetable Chopper – Spiralizer Vegetable Slicer – Onion Chopper with Container – Pro Food Chopper – Slicer Dicer Cutter – 4 Blades |  | Brand: fullstar | 90 | -13 | 4.5 | 0 | $19.97 |
| Ziploc Food Storage Containers, Perfect for on-the-go snacking, BPA Free, Divided Rectangle, 2 Count |  | Ziploc | 91 | -9 | 4.5 | 0 | $1.98 |
| Sweet Home Collection Dish Drainer Drain Board and Utensil Holder Simple Easy to Use, 12″ x 19″ x 5″, Black |  | Sweet Home Collection | 92 | -27 | 4.3 | 0 | $24.64 |
| Instant Pot Official Fluted Cake Pan, 7-Inch, Gray |  | Instant Pot | 93 | New Entry | 4.6 | New Entry | $12.99 |
| Classic 9-ounce Premium Quality Plastic Tumblers | set of 6 Clear |  | US Acrylic | 94 | -3 | 4.4 | 0 | $16.99 |
| Spring Chef Dough Blender, Top Professional Pastry Cutter with Heavy Duty Stainless Steel Blades (Black-Medium) |  | Spring Chef | 95 | -1 | 4.8 | 0 | $12.97 |
| Cuisinart C77SS-15PK 15-Piece Stainless Steel Hollow Handle Block Set |  | Cuisinart | 96 | New Entry | 4.6 | New Entry | $59 |
| Homz Plastic Storage, Modular Stackable Storage Bins with Blue Latching Handles, 7.5 Quart, Clear, 5-Pack |  | HOMZ | 97 | New Entry | 4.3 | New Entry | $29.99 |
| OXO 1130880 Good Grips Wooden Corner Spoon & Scraper,Brown |  | OXO | 98 | -18 | 4.5 | 0 | $5.99 |
| AmazonBasics Microwave, Small, 0.7 Cu. Ft, 700W, Works with Alexa |  | Brand: Amazon | 99 | 0 | 4.1 | 0 | $59.99 |
| Spring Chef Box Grater, 4-Sided Stainless Steel Large 10-inch Grater for Parmesan Cheese, Ginger, Vegetables |  | Spring Chef | 100 | New Entry | 4.7 | New Entry | $12.97 |
